
Building our own internal applications and platforms provides us with customized tools and gives us a competitive edge in the marketplace. Our primary system is capable of syndicating and tracking content and related metadata across hundreds of social portals. Since its launch, we have added proprietary trend-analysis and social-action metering, all of which is explained and presented in reports to clients on a continuous basis. We continue to innovate and develop dynamic software and technological concepts able to measure and quantify the ever-evolving online social space.